Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can strengthen your operations. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add real